Laptop and Desktop owners are continuously looking for free antivirus software, believing that it provides the same insurances and capabilities that paid services offer. This falsified belief proved unbeneficial for consumers of the Avast Software, which is used by millions worldwide. This week it was revealed that Avast Company Ltd had sold highly sensitive data regarding web browsing activity of users. Secret technologies implemented in the Avast Software allowed for internet movements to be tracked and collected to large-scale corporations. This included LinkedIn, Google, YouTube, Porn Services, PCMagazine and Facebook.
Informative data was collected by Avast Software Ltd, which was then sold and repackaged by Jumpshot Analytics. When looking at their website, this company expresses that they deliver tracking-based information that locates user movements on all online platforms. Throughout this analytic firm’s lifetime, they’ve had some of the biggest customers in retail markets. This included Microsoft, Sephora, Google, Pepsi, Yelp, Home Depot and BestBuy. It’s been noted that all of these companies maintain active contracts with Jumpshot, which was revealed through leaked reports. Avast quickly responded to these leaked reports, claiming that Jumpshot Analytics doesn’t have the personal identification information of consumers. However, when you register for the Avast Software, there’s a prompted notification that asks consumers to let Jumpshot Analytics collect personal data.
Experts in the online software market debunked Avast’s claims that they don’t collect data. This increased their backlash tenfold, forcing this security company to re-evaluate their public comments. Representatives responded with genuine honesty, informing consumers that since July 2019, there has been an explicit option for collecting data. Avast confirmed that data collection would be forced onto consumers after February 2020. Even with this confirmation, Avast finished their public remarks by noting their responsibility towards user privacy. Refusing to remove user data collection indicates that these are blatant attempts to remove these headlines from consumer memory.